Your voice in the Equestrian Media

01903 892060

New Woof Pouf Wins BETA Innovation Award for Absorbine

The ShowSheen Woof Pouf® is the exciting new addition to Absorbine’s line of pet grooming products, and the company was delighted when it was announced as winner of the BETA International 2016 Pet Product Innovation Award, run by the British Equestrian Trade Association (BETA).  Trusted by equestrians since 1892, Absorbine® brings the same high standards to pet-care with the Woof Pouf.

The Woof Pouf is an innovative pet sponge with a difference: it utilises Ordenone® soap beads to break down the most persistent of odours, including fox scent. The Pouf leaves your dog’s coat soft and silky – no matter what he’s rolled in!

The Woof Pouf is long-lasting and easy-to-use; just add water to get a rich lather that lasts for up to fifteen washes. For use at home or on-the-go, you can’t beat the Woof Pouf for convenience and effectiveness!

Absorbine’s® Woof Pouf® is a sulphate and paraben-free dog-grooming solution that has been proven to eliminate unwanted odours and improve the appearance of the coat.  The Woof Pouf® won the BETA International 2016 Pet Products Innovation Award.

For more Absorbine UK news and product information, visit or find us on Facebook

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest News
Our Services
Some of the clients we have worked with

Fully integrated PR and Marketing

We use every opportunity to promote your business

Copyright 2024 © Holdsworth PR, All Rights Reserved.

Created by Web Squared